The recent shocking announcement that not one, but two classic, long-running Soap Operas, ABC’s “One Life To Live” and “All My Children,” had been cancelled sent shock waves through the entertainment community and all who have watched Soap Operas over the years.
While I didn’t watch either of these shows (save for a brief time in the 90s when I watched “All My Children,” along with a few others), as a former dedicated Soap Opera fan, this stings.
It stings about as much as it did when my favorite Soap, “Another World” was cancelled in 1999. And it surely stings as much as fans of the recently-cancelled “As The World Turns” (which I also watched for a few years in the mid-late 1990s) and “Guiding Light” felt when their favorite shows were ended.
It seems the death knell has truly been sounded: Soap Operas, or Daytime Dramas– whatever you want to call them — are nearing the end of their lives. And no amount of trickery or black magic can possibly bring them back.
Gone are the magical days of the 70s and 80s, when Soaps were required viewing for more than just the ‘typical’ housewife. My mom’s favorite shows were always on NBC: “Days of Our Lives,” “Another World,” “The Doctors,” “Somerset,” and “Texas.” I remember my mom and my Grandma, sitting in my Grandma’s kitchen, talking about the Soaps over cups of coffee, and discussing the lives of the residents of Salem and Bay City. The theme songs from those shows alone make me recall happy childhood days– about as much as “Sesame Street” clips and “Electric Company” sketches.
When my family bought our first VCR, viewings of “Days of Our Lives,” “Another World” and “Santa Barbara” were part of our family time together. We all were engrossed by the stories, and loved zipping through the commercials to see what would happen next. As we grew older, we became part of the crowd of college students engrossed by the shows. When I visited my friends in college, entire dorms would gather to watch “Days” and other shows. It was just the thing to do.
But time went on and attitudes and viewing habits changed. And now the Soaps are barely hanging on.
They’re being killed by cheaper television: Talk shows, “Reality” shows, and “Lifestyle” programming. Shows that don’t need writers or actors. Shows that don’t need expensive sets or lengthy rehearsals and staging. Shows that don’t have legendary names like Susan Lucci, Erica Slezak, Anthony Geary and Victor Braeden.
Actors on soaps spend the majority of their careers on the shows. The longevity is unheard of elsewhere in the industry, mainly because the fans of the genre become so attached to the characters they portray; and many of them stay in the roles for 30 years or more. Susan Lucci’s portrayal of Erica Kane has become legendary in the Soap world, representing the typical “so bad she’s good” character that audiences love to hate. She has spent practically her entire acting career on one show. There is really no place else where this kind of dedication and longevity exists in the entertainment world.
Soaps have ridden quite a roller coaster over the years. From the early days of radio serials, to the first televised shows, which lasted for only 15 minutes each; to the boom of the 70’s where “Another World” actually expanded first to 60 minutes, then to an unprecedented 90 minutes; the stories, conflicts, dramas, trials and tribulations have kept viewers entranced. When I was a kid, the typical Soap Opera scene involved two ladies sitting in a kitchen set, drinking a cup of coffee and discussing their problems with each other. This changed when “Another World” started featuring love ‘triangles’ (Steve, Alice and Rachel) and the melodrama surrounding them. Then the first “Supercouple,” Anthony Geary’s Luke and Genie Francis‘ Laura from “General Hospital,” epitomized the 70’s and early 80’s fascination with daytime couples and their storylines, and propelled Soaps into the mainstream media, with appearances on Time Magazine‘s cover and major, expensive promotional budgets. And on “Days of Our Lives,” Marlena Evans Brady Black, was first possessed by the devil, then later bewilderingly killed off matriarch Alice Horton in 2003 during the controversial “Salem Stalker/Melaswen” storyline; which prompted fans to get so upset that they nearly boycotted the show — until it was revealed that she had been sent to an alternate universe with the other killed residents, and nobody was really dead after all.
These are just examples of how entrenched in our minds these shows are, and always will be. I’m saddened to see that the genre seems to be dying. As our entertainment choices are further dictated by the Snookis, Real Housewives and gabfests of today, we’re slowly losing the culture that made TV what it was. Pretty sad.
Favorite Soap Operas: Opening Sequences
Days of Our Lives
Another World (70s-80s)
All My Children
The Young And The Restless
- Hoover pulling ads from ABC over soap operas (cbsnews.com)
- “Soap Operas Becoming Extinct? Recent All My Children, One Life to Live Cancellations (Video)” and related posts (tv.popcrunch.com)
- Our Dying Soap Operas Deserve Public Funding (theawl.com)