My Top 10 Classic 1970’s Commercials

As I grow ever nearer to my 40th birthday (less than a month away!) I decided it’s time to start taking a little trip down memory road and bring back some things I remember from my childhood.

To start, I have assembled my Top 10 most memorable 1970’s commercials.  Growing up as a child of the 1970’s, I was glued to the TV more often than not.  So many of these commercials are just as memorable to me today as they were then.

Here we go!

10. Chiffon Margarine – “It’s Not Nice To Fool Mother Nature”

Oh how I loved this one.  Something about it just stuck with me for years afterward.  Maybe it was the way she said the commercial’s tagline, or maybe it was the thunder and lightning.  Either way, I once in a while will still use this line.  This is the only one I can find on YouTube— but I know many others were made.

9. Trix – Trix Ahoy!

I used to always feel so sorry for the Trix Rabbit.  Why were Trix just for kids anyway?  After all, grown-ups could eat Trix if they wanted to– why couldn’t the rabbit?  Anyway, his misadventures with trying to access Trix cereal were best in the 1970’s– when there were only three flavors: Raspberry Red, Lemon Yellow and Orange Orange.  Of course, they always tasted the same to me.

8. Slinky – “It’s Slinky!”

I think I went through at least 5 Slinkies in my lifetime.  I always tried to get them to go down stairs but for some reason I never could do it successfully.  That never stopped me from trying, obviously.  I went through so many of them because I’d eventually get them all tangled and bent out of shape so they didn’t work anymore.  I never got one of those plastic ones– I always wanted a shiny new metal one.  Oddly enough, I STILL have the last Slinky I ever bought.  It’s got to be over 25 years old by now, and it’s still in perfect condition.

7. Life Cereal – “He Likes It!  Hey Mikey!”

This one had major lasting power, running well into the 1980’s and possibly even the early 1990’s.  It even had a resurgence when they found the original Mikey (who did not die from a mixture of pop rocks and Coke, as was greatly rumored) and brought him back for an update of the commercial in the 1980’s.

6. Oscar Mayer – “My Bologna Has A First Name”

I was just singing this to myself at the grocery store at the other day, when I was standing in a VERY long line waiting to be checked out.  Next to me was the lunch meat, and a ton of Oscar Mayer Bologna.  I haven’t eaten the stuff in years (the though sickens me– I ate enough of it as a kid, and frankly I never liked it then!), but the song has never left my brain.  If it has left yours, see how quickly you’ll recall it by clicking below.

5. Toys R Us – “Christmas Commercial”

This one makes me warm and fuzzy inside every single time I hear the song.  I remember KNOWING that Christmas was coming as soon as I heard this song play.  I don’t know why, but it really affected me as a kid– and still does today.

4. Tootsie Roll – “How Many Licks?

Another one that ran for YEARS, this one probably was viewed by me and my sister more times than any other.  To this day, when I count to three, I say “One… Two-WHOOOO! Three!”  As a bonus, I’m including the FULL version, where the boy asks a cow and a fox in addition to the turtle and the owl.  The classic, long-running version just includes the turtle and the owl.

Original, extended version

Classic, shortened version

3. Coca Cola – “I’d Like To Teach The World To Sing

What classic 1970’s list would be complete without this commercial?  Even as a kid, I knew what a great commercial it was– if only for the song itself.  I remember singing the complete, revised song in grade school around 4th grade or so.  Of course, that was in the 1980’s, but that just goes to show the lasting power the commercial had.  This one also ran for many years– and still makes reappearances now and then.  It’s considered one of the greatest TV commercials of all-time.

2. Calgon Water Softener – “Ancient Chinese Secret

OK, I know that by today’s standards this commercial is TOTALLY un-PC.  But any kid in the 1970’s knew the line “Ancient Chinese Secret, HUH?”  Regardless of the message it portrays, it is a classic 1970’s commercial which ran for YEARS (well into the 1980’s, in fact).  So it definitely belongs here!

Interesting to note: There were two different versions of the commercial.  The original version had Mrs. Lee calling Calgon “New Improved Calgon,” while the subsequent versions just said, “Calgon.”

1. Tootsie Roll – “Whatever It Is I Think I See Becomes A Tootsie Roll To Me”

Chicago-based Tootsie Roll gets two entries in my Top 10 list.  Both commercials had enormous lasting power (running well over 10 years each), and both were extremely effective because their messages were clear, clever and simple.  This song is one of those that hurtles me back 35 years or so and plants me in front of the TV watching “Bozo’s Circus” or “Ray Rayner” on WGN Channel 9.  I love this one.

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One thought on “My Top 10 Classic 1970’s Commercials

  1. I am looking for the old 1970s TV commercial for the NY Renaissance Faire. It was done in Shakespearian type prose and had lines like “Shakespear, Chausser a grand pleasure faire” and “spend your days with our knights”….I love that and would love to see it now that I am an adult (but not grown up!)…..

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